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Our Story

I've have been a Santa during the Christmas season for the last five years, but always used a fake beard.  In 2018, I decided to grow my beard out and become a Real Bearded Santa (RBS).  My beard is naturally RED, so it goes through a lot of treatments to turn it that bright Santa white.  The beard dying process can take a toll and causes damage to a beard.  I needed something to help hydrate and bring my beard back to life.  I needed something that was colorless or white that wouldn't stain my newly white beard.  I needed something that wasn't greasy or heavy.  All of these factors brought JOFM (Jolly Old Fat Man) to life.


Jolly Old Fat Man 

© 2023 by JOFM Beard Company

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